Check Yo’self

We are a purpose driven brand wanting to not just see the change, but be the change. Having experienced breast cancer ourselves, we’re aware our current healthcare education and awareness for the younger generations needs a shakeup!!

Breast Cancer can affect everyone and unless you know your risks, you can’t protect yourself. Breast Cancer can affect ANYONE. Gender, ethnicity, fitness level and even age will not keep you immune. This disease does not discriminate. We’re here to serve you up the life saving info you need.

Three women standing together and smiling, with one woman in the middle having her hands on the shoulders of the women on either side, in front of a white brick wall.

Assess your Risk

If you’re a woman, your chance of developing Breast Cancer increases with age. Approximately 70-75% of breast cancers are diagnosed in women 50 years and older.

Although it is less common in women under 40, women in their 20’s and 30’s can get it too (approximately 6% of cases are in this age group).

Our founder Tamara was just 33 when she was diagnosed. 

So it’s super important to develop those solid self check habits now so you’re habitually doing it regularly as you get older and your risk increases.

Men.. although it is far more uncommon, you’re not immune either! Around 25-30 men in New Zealand are diagnosed each year, so get checking too!

Age associated risk

20’s - 1 in 1314
30’s -1 in 204
40’s - 1 in 50
50’s - 1 in 37
60’s - 1 in 29
70’s - 1 in 36

Self Check Guide

Silhouette of a person in front of a setting sun, at sunset or sunrise, with trees and hills in the distance.

Don’t be shy.
Get nude.

A black silhouette of a person running on a treadmill with a clock in the background.

Slippery soap makes it easier for the hands to glide across your skin

Person in a red shirt sitting at a table with a laptop and coffee in a cozy cafe.

Lather up a coin sized portion

Line drawing of a person holding their breast with one hand and covering their heart with the other.

One side at a time, raise your arm and use the opposite hand to thoroughly feel your whole breast area

Silhouette of a crow perched on a spider web with a full moon background

Don’t forget your armpits, feeling around for any enlarged lymph nodes

Silhouettes of a crowd of people standing on a hilltop during sunset.

Breast tissue spreads right up under your collarbone so make sure you travel north

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Equally important to know how things normally LOOK

Black silhouette of a person standing on a small hill with arms raised in front of a full moon.

And how they move, don’t forget to check the underside too

Black and white illustration of a person with a headphone, microphone, and computer, sitting at a desk with a coffee mug.

Anything veered off your normal??

It’s important to get any breast changes checked by your GP or Breastcare team.

Not all changes are cancer related but knowledge is power and if things are abnormal early diagnosis gives you the best chance to clear it up and be back to full health quickly.

Self Check in full

Here’s how we do it

There are multiple ways you can do your self checks. From personal experience, our Founder Tamara has found the easiest and most practical place to get the job done is while you’re already naked in the shower.

Soaped up with some slippery soap that makes it easier for hands to glide across the skin and massage the tissue more easily without friction. (This is where our body wash with purpose can come in handy). 

Two halves of a grapefruit with bright orange flesh and a yellow rind on a light background.

Lather up

Lather up a coin sized portion. Starting with one breast at a time, raise one arm above your head and then using the opposite hand start checking the first side.

Breast tissue is fragile ,so treat them like you’re checking your nectarines for ripeness, any aggressive squeezes will squash and bruise your precious fruit!

You want to start off gently and then slowly increase the firmness of your pressure to what feels comfortable for you. 

Using the pads of your fingers either run them in towards the nipple and then back out again, or you can do circular motions.

The important thing is to make sure you’re checking the whole breast area. This includes right up underneath your collarbone and definitely don’t forget to check under your armpits!

Don’t play favourites. Repeat on the other side.

A person standing nude behind a foggy, condensation-covered glass door or window.

Next steps

Once you’re fresh, clean and dried off, stand in front of the mirror for the next important step. Looking for any visual changes is of equal importance. Some Breast Cancers are detected by visual signs, such as change in colour or the skins texture, new swelling or shape change, nipple changes or discharge. So, standing in front of the mirror it’s important to get used to how they look.

Next, raise your arms up. This lifts the breasts slightly and makes it easier to see the underside, but also how they usually move together. If you have larger, heavier breasts it’s a good idea to lift them and look at the underside in the mirror. It’s harder to catch these parts. But, it’s just as important to know what they look like, as well as how they usually feel. 

If you have larger breasts, you may find it easier to do your self check while you’re lying down. Then, gravity helps to flatten out the tissue and make it easier to feel the whole area more efficiently.

An ornate, gold-framed mirror with floral and scroll detailing hangs on a plain white wall.

Know your normal

Knowing YOUR normal is the key thing here. Being really regular and consistent with your self checks means you are far more likely to be in tune with your body and know your normal. So when something has changed, you’ll notice and you’ll be far more likely to instinctively know when it needs checking. 

Any changes to your normal should always be checked by your GP or Breastcare team. If you get the ‘all clear’ but things continue to change or you’re still feeling uneasy, get checked again or seek a second opinion, or third if needed.

Trust your instincts!

A woman with dark skin in a beige bra and matching underwear, holding her bra with one hand and her chest with the other, against a neutral background.